Director of Market Research

Job Description

Director of Market Research


At Meet Minneapolis, our mission is to positively impact the economic and social prosperity of our Minneapolis community by attracting visitors, meetings and events that directly support jobs and local businesses, generating critical revenues.

We believe in our shared passion to support the diverse community of Minneapolis through our work and when you’re working alongside people who are passionate about their job and the mission of the organization — well, that makes working at Meet Minneapolis a whole lot of fun!

Ours is a culture of inclusion and high collaboration. We recognize it’s the unique contributions of all of us at Meet Minneapolis that drives our success, and we’re committed to building a culture where everyone can thrive and find meaning in their work.

Meet Minneapolis HIGHLY encourages candidates of diverse backgrounds, particularly BIPOC candidates, to apply.

Under the direction of the SVP of Public Affairs, directs all market research activities for the organization as required by Meet Minneapolis and the Minneapolis Convention Center to reach their goals for devising and implementing strategies to grow the visitor economy, secure conventions, events, and trade shows to the region. Position will work closely with the SVP of Destination Sales and SVP of Branding & Strategy for research needs and will be a key member of the strategy development and leadership teams.


• Develops and implements a market research program to meet the organization’s research needs efficiently and cost-effectively.. This includes identifying and conducting primary research and analyzing secondary and syndicated research.
• Leverages acquired data through analyses to inform decision making and strategy development in the organization and for the industry. Will be key member of the strategy development team.
• Monitors ongoing performance reporting programs to provide accurate and timely assessment of the organization’s performance against contract metrics requirements and providing monthly reports to hotel partners and other required reporting.
• Develops market performance measures that monitor economic impact, visitor arrivals/ spending, hotel occupancy, advertising, etc.
• Produces statistical and analytical reports and forecasts on visitation data for use by internal and external stakeholders
• Responds to internal and external requests for data and insights, presents market research findings, insights, and market updates for stakeholders including ad hoc fee-based research for Meet Minneapolis partners.
• Identifies and communicates trends in destination marketing.
• Prepares presentation content for use at industry conferences, workshops and seminars relating to Meet Minneapolis and the local visitor economy.
• Provides cooperative leadership for the organization’s strategic planning and goal setting processes.
• Develops and manages the annual market research budget, including management of market research suppliers, consultants, tools, and training. Evaluates cost effectiveness of research tools.
• Participates on internal task forces and committees as requested by the organization and performs other duties as assigned


• Bachelor’s Degree in marketing, business, business analytics, statistics or related field
• Five years’ experience in market research or related field
• Combination of education and experience may fulfill above requirements
• Valid Driver’s License


• Demonstrated ability to source and analyze quantitative and qualitative data.
• Experience in preparing and delivering effective presentations of research findings and their implications to large and small audiences
• Ability to synthesize research data to inform strategic planning process
• Understanding of the travel, tourism and hospitality industry and factors affecting the industry’s performance
• Self-motivated with strong organizational, multi-tasking, and project management skills, working independently and with teams
• Exceptional interpersonal and communication skills
• Expertise in Microsoft Office Suite and other data analysis tools
• Strongly committed to organization’s values of Service, Collaboration, Inclusion, Passion, and Integrity


While performing the duties of this job, the employee will be required to:

• Walk, sit, bend and squat
• Talk and hear
• Grab, pull or bend items
• View items at a close and distant range
• Sit for extended periods of time
• Use computers for extended periods of time


• Hybrid environment (60% in-office, 40% remote)
• Conferences/Seminars
• Some Travel


• Competitive salary and bonus potential


• Meet Minneapolis offers a generous benefits package including: medical, dental, vision, STD/LTD, Life Insurance, 401(k), vacation, sick time, parental leave and personal volunteer time for employees who are benefits eligible.

Note: Job Descriptions are not exhaustive lists of all skills, responsibilities, or efforts associated with a job. They reflect principal job elements essential for performing the job and evaluating performance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

This document does not create an employment contract, implied or otherwise, other than as “at will” relationship.

Meet Minneapolis is an equal opportunity employer.

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