PhD Project: Data and Technology Enablement in SMEs

This research explores the use of data and emerging technologies in enhancing how Small to Medium Enterprises (SMEs) operate. It examines how these emerging technologies are democratising the technology landscape, lowering barriers to entry and enabling SMEs to compete more effectively with larger organisations. It also considers the practical ways in which SMEs can adopt and integrate these tools to improve efficiency, decision-making, and overall competitiveness. School of Marketing and Entrepreneurship

Student Requirements for this Project Students must have a Master’s degree with a 2.1 or higher and a strong interest in enabling SMEs to grow through the utilisation of technology and data. They should demonstrate an awareness of how data and emerging technologies can enhance business operations, as well as a willingness to engage with the practical challenges SMEs face in adopting these tools.

Self Funded (Scholarship not available. Fees & Materials to be paid by the student. Materials costs are significant)

If you are interested in submitting an application for this project, please complete an Expression of Interest. forms.office.com/e/0hCcrv2Gkp